Under Armour's new HealthBox wearables will come to the UK in June
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Red Chalk Group on Twitter: "The #Digital #Fitness Ecosystem: Legacy players (Under Armour) and digital-natives (#Fitbit, #Peloton) have linked disparate sections of the fitness ecosystem in order to win consumer mindshare, drive
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Under Armour ends software support for its HealthBox collection
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Under Armour will stop making fitness trackers and focus on software instead - Wareable