Under Armour: Playing the Digital Game - Technology and Operations Management
Kevin Plank Is Betting Almost $1 Billion That Under Armour Can Beat Nike | Inc.com
Under Armour Transforms into World's Largest Digital Fitness Brand
Why Under Armour's app strategy failed - Modern Retail
Under Armour Buys Mobile Workout Veteran MapMyFitness For $150M As It Looks To Keep Pace In Digital Fitness | TechCrunch
New Under Armour focus: fitness apps
Under Armour, Adidas settle digital fitness lawsuit - Austin Business Journal
Under Armour Performance Center powered by FX Fitness
Under Armour boosts customer experience with digital signage in new Chicago store | Retail Customer Experience
Under Armour added 10 million new users for its fitness apps since February | MobiHealthNews
Under Armour Turns Ambitions to Electronic Apparel, Monitoring Apps - WSJ
Under Armour Launches Ecosystem of Connected Fitness Products
Under Armor Connected Fitness – Digital Transformation Success Story - I Can Infotech
Under Armour Launches UA Record™, The Latest Addition To The Definitive Digital Health And Fitness Network
Under Armour Debuts New Training Line With Infrared Technology
Under Armour Band Activity Tracker
Under Armour Introducing Rush Collection of Performance Apparel – WWD
MyFitnessPal and Endomodo fitness apps bought by Under Armour | Apps | The Guardian
How precise is your fitness band or Wi-Fi scale?
Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation
Under Armour links purchase recommendations to fitness data - RetailWire
Under Armour bulks up on fitness tracking platform MapMyFitness
Under Armour Releases UA Shop, A Mobile Shopping App Connected To Their Digital Fitness Community
In-Depth: Under Armour's fitness app acquisition spree | MobiHealthNews
