![For 13% of major U.S. brands, Black Friday is the biggest shopping day of the year - Bloomberg Second Measure For 13% of major U.S. brands, Black Friday is the biggest shopping day of the year - Bloomberg Second Measure](https://secondmeasure.com/wp-content/uploads/2017/11/BigSales-chart1-hr.png)
For 13% of major U.S. brands, Black Friday is the biggest shopping day of the year - Bloomberg Second Measure
![Bath, UK, 24th November, 2016. With Black Friday sales due to start on Friday, shoppers are pictured as they walk past a Tommy Hilfiger store in the centre of Bath,UK. Credit: lynchpics/Alamy Bath, UK, 24th November, 2016. With Black Friday sales due to start on Friday, shoppers are pictured as they walk past a Tommy Hilfiger store in the centre of Bath,UK. Credit: lynchpics/Alamy](https://c8.alamy.com/comp/H9R9K1/bath-uk-24th-november-2016-with-black-friday-sales-due-to-start-on-H9R9K1.jpg)
Bath, UK, 24th November, 2016. With Black Friday sales due to start on Friday, shoppers are pictured as they walk past a Tommy Hilfiger store in the centre of Bath,UK. Credit: lynchpics/Alamy
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